NIKE SB DUNK LOW “Familia First Avenue”

The Familia x Nike SB Dunk Low “First Avenue” is a collaboration by the Minneapolis based skate shop in a colorway inspired by a popular music venue in the Minnesota city. First Avenue is a downtown Minneapolis venue that routinely hosts concerts and events, and Familia shows its appreciation for the landmark with special details and branding. The shoe is designed in mostly monochromatic black, and features black suede on the perforated toe and on the mid-panel. Tonal leather appears on the forefoot and eyelet panels. The black leather in a brick-style pattern found on the heel is a nod to First Avenue’s black painted exterior. A white embroidered star on the lateral side is Familia’s homage to the building’s 500 stars commemorating past performers. The tonal Swoosh features a reflective finish. The upper is equipped with a wear-away design that fades from black to purple to match the laces, a move that pays tribute to the most popular performer in First Avenue’s history: Prince, who was born in Minneapolis. Co-branded insoles feature graphics inspired by the venue’s checkerboard floor and first live show, which occurred on April 3, 1970.