AIR MAX 95 “Kim Jones”

The Kim Jones x Nike Air Max 95 “Total Orange” is a limited edition collaboration between the high fashion designer and Nike on the retro running shoe. Initially teased by the Creative Director of Dior Homme in June 2020, the “Total Orange” colorway was finally released by Nike in March 2021, roughly a year following the debut of the Jones-designed, insanely rare Dior x Air Jordan 1. According to Jones, the ethos behind his Air Max 95 is that the shoe celebrates his “love of Nike Air Max, and how the shoe could feature modern technology.” A combination of dots and dashes can be found printed on the upper’s wavy suede panels. An embroidered black Swoosh logo resides on the lateral side of the heel above Kim Jones branding. Orange hi-vis nylon eyelets appear beneath a dark mesh material on the eyelets. A split “Air Max” logo is embroidered on the top of the black nylon tongue and a reflective silver mudguard shines when exposed to light in the dark. Underfoot, Total Orange-tinted Air units in the forefoot and heel of the white midsole complete the look.